India may join a league of 6 countries to host an Apple Store selling computers, software, iPod, Apple TV and much awaited iPhone. Japan is the only country in Asia to have an Apple Store. Reliance Retail, which already has an electronics retail venture Reliance Digital, may bring the Apple Store to India. Apple Store is a specialised retail outlet which apart from selling Apple products, offer workshops, training and support services.
Though it remains to be seen whether Apple would like to go alone or partner with someone. Also, will it be willing to open Apple Store within the existing Reliance Digital setup or frame a separate venture for this.
Since Apple would like its brand equity to get maintained, it would not like its exclusive products to sell alongside other company’s products of a lower brand value.
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